From Consumer Engagement To Consumer Activation
Last month, I had a chance to touch base with Debbie Cagle-Wells, Chief Marketing Officer at Centerstone about their value- based health plan partnerships (see The Evolution Of Successful Value-Based Contracting). During that conversation, she noted the increased use of health plan incentive payments based on an interesting quality metric: consumer activation.
If you aren’t familiar with consumer activation, it is similar to consumer engagement with one important difference— consumer decision-making power. Consumer activation refers to a consumer’s knowledge, skills, ability, …
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