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Integration Needs Innovation

Renowned economist Theodore Levitt, known for coining the term “globalization” and promoting the importance of marketing in business, had something interesting to say about innovation: “Creativity is thinking up new things. Innovation is doing new things.”

I was thinking about that observation recently while looking at the state of integration in health and human services. There isn’t a single path to integration, but there is a common truth—executives choosing a path can’t simply come up with great ideas. They need to …

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