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Managing Complex Consumers—Think 4 Rules With A 3-To-1

It’s been almost a year since I first heard Rafael Gonzalez-Amezcua, M.D., chief medical officer for Aetna Better Health of California, and his perspectives on complex care management during his keynote, A Payer’s Perspective On Crucial Integrated Health Components In The ‘Next Normal’ at The 2021 OPEN MINDS Management Best Practices Institute. His focus was on emerging best practices for managing the consumers with the most complex needs—medical, behavioral, and social. Over the past months, the opportunities for services for those consumers have expanded. The community support programs (in …

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