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The TikTok Effect

October 10 was World Mental Health Day, and as usual dozens of organizations put out press releases announcing they are doing “something” in the spirit of the event. One of those organizations, TikTok, announced the launch of their mental health hub (see TikTok Launches A Mental Health Hub  and Mental Well-Being Comes First On TikTok).

I normally don’t pay attention to this type of news release, but TikTok is getting a lot of press, some of it specific to mental health. And it is …

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