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Digital transformation—integrating technology into all areas of business and operations—is accelerating in health care. This transformation is focused on delivering greater value for consumers and payers by reshaping how technology is deployed for everything from how services are delivered, to customer service, to staff deployment, to data management. The result is a better consumer experience providing “anytime, anywhere” access to personalized services and supports.

Driving the speed of this digital transformation are retail clinics, the Amazon juggernaut, and digital-first companies. As a group, they are remaking consumer and payer expectations—with big …

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